Playlist placement has become a vital component of music promotion and exposure in the current digital era. With millions of listeners curating playlists of songs to fit their mood, genre preferences, or even particular activities, playlists have replaced radio as the go-to music source. Gaining exposure for your music on SoundCloud or Spotify, whether it be in a well-known or obscure playlist, can greatly advance your artistic career. We’ll dive into the world of underground playlists in this blog post and examine the methods and approaches you can use to effectively pitch your music & raise the likelihood that it will be featured. Playlists from underground artists should not be disregarded, even though popular playlists might seem like the best option for publicity.
Key Takeaways
- Pitching your music to underground playlists can help you gain exposure and grow your fanbase.
- Understanding how Spotify curates playlists can help you tailor your pitch and increase your chances of being featured.
- Do personalize your pitch and follow submission guidelines, but don’t spam playlist curators or send generic emails.
- Crafting a perfect pitch email involves being concise, highlighting your unique selling points, and providing all necessary information.
- Building relationships with playlist curators can lead to long-term opportunities and collaborations.
These playlists target specific audiences and have the potential to attract a more focused and active listening community. You can establish a connection with listeners who are enthusiastic about your genre or style of music by getting your music on underground playlists. This may result in a more devoted following as well as more chances for cooperation and advancement in your particular field. Plus, underground playlists are frequently curated by individuals who are sincerely passionate about the music they include, giving them a more intimate feel.
Between the artist and the listener, this may lead to a more genuine & meaningful interaction. Moreover, having your music included on underground playlists can help you become more recognized in your field and pave the way for other opportunities like live performances and creative partnerships. Knowing how these playlists are put together is crucial to pitching your music to them successfully. Spotify, a well-known music streaming service, chooses which songs to include on its playlists using a sophisticated algorithm. The number of streams, listener interaction, and the song’s overall popularity are just a few of the variables that the algorithm considers.
Spotify employs an algorithm and human editors to curate playlists. Song selection is done by hand by human editors who are knowledgeable about particular genres or moods. Personalized playlists for each listener are made by the algorithm, which examines user data and behavior. You can improve your pitch and your chances of being featured by being aware of this process. There are some dos & don’ts that you should be aware of when submitting your music to underground playlists. The following advice will assist you in properly pitching your music:
1. Do your homework: Spend some time learning about the playlist curators’ tastes in music before contacting them. This will raise your chances of being noticed and assist you in deciding if your music is a good fit.
2. Customize your pitch: Refrain from contacting playlist curators with impersonal emails. Rather, spend some time tailoring your pitch and demonstrating a sincere interest in their playlist.
If you think your music would be a fantastic addition, mention some of the songs or artists they have featured.
3. Keep it brief: A lot of pitches are sent to playlist curators each day, so it’s critical that yours be brief & direct. Emphasize the salient features of your music, like its distinct sound or its most recent successes, and include links to it so listeners can easily access it.
4. It is imperative to adhere to the submission guidelines provided by playlist curators, as many of them have specific requirements. To improve your chances of being taken into consideration, make sure you read & follow these instructions.
5. Don’t spam: Refrain from bulk emailing several playlist curators at once. This might come across as unprofessional and impersonal. Make customized pitches for every curator you get in touch with instead.
Creating a compelling email pitch is essential if you want your music to be included in playlists.
You can write the ideal pitch email by following these steps:
1. Begin by sending the curator a personalized greeting in which you mention the particular playlist you are interested in and address them by name.
2. Introduce yourself & your music: Give a succinct overview of your background as a musician and the kind of music you produce. Emphasize any noteworthy accomplishments or honors you have been granted.
3. Justify your selection: Make a connection between your music and the curator’s playlist by stating why you believe the listenership of your music will be appropriate for them.
Mention any resemblances to other performers or songs that they have included.
4. Provide links to your music: To make it easier for the curator to listen to your songs, include links to your music on SoundCloud or Spotify.
5. Thank the curator & follow up: We appreciate your time and thought, and you should let them know that you are available to help with any further information they might require. Mention that you will follow up to inquire about the status of your submission in a week or two as you wrap off the email. Developing a rapport with playlist curators is crucial to your music’s long-term placement.
The following advice can help you establish rapport with playlist curators:
1. Interact with their playlists: Follow the curators, post links to their playlists on social media, & add their playlists to your personal collection as a way to show your support. This can make you stand out and shows that you are genuinely interested.
2. Give the curator comments and suggestions: If you find a playlist that you like, please take a moment to let them know. This can facilitate communication & demonstrate your sincere interest in their work.
3. Attend industry events: Music conferences and networking gatherings are great places to meet playlist curators in person. Make the most of these occasions to introduce yourself, trade contact details, and talk about possible joint ventures.
4. Consider working together on projects like mixtapes or compilations with playlist curators. By doing this, you may improve your rapport with them and raise the likelihood that their playlists will feature you.
Social media sites can be effective tools for music promotion and for raising the likelihood that your songs will be included in playlists. To use social media effectively, consider the following advice:
1. Establish a credible and interesting social media presence that represents your music and brand to establish a powerful online presence. Post updates frequently, communicate with your fans, and release behind-the-scenes material.
2. Interact with playlist curators: Follow and reply to curators’ posts on social media.
To express your support & establish a relationship, like, comment on, and share their content.
3. Play music on social media: Post music on Facebook, Instagram, Twitter, and other popular social media sites on a regular basis. To improve the likelihood of your music being discovered by playlist curators, ask your fans to recommend it to their friends.
4. Use hashtags: To expand your audience & boost visibility, incorporate pertinent hashtags into posts about your music. Look up trending hashtags in your genre or market & use them in your social media plan.
One effective way to get your music featured on playlists is to collaborate with other artists. The following explains why:
1. Expanded visibility: By working with other musicians, you can take advantage of their fan base and reach a larger audience.
More streams, followers, & possibly playlist features can result from this.
2. Cross-promotion: When you work with other musicians, you can promote each other’s music through cross-promotion. By showcasing each other’s music on your social media accounts or playlists, you can expand your audience and attract new listeners.
3. Opportunities for networking: Working with other musicians can lead to contacts in the music business. You can impart knowledge, exchange experiences, & even work together on projects in the future. Your current fan base may be very important in getting your music added to unofficial playlists.
The following advice will help you make the most of your fan base:
1. To foster fan engagement, interact with your followers on social media, reply to their messages and comments, & give them a sense of importance. Urge them to spread the word about your music to their friends and fans so that playlist curators will be more likely to see it.
2. Organize a street team: Assemble a committed group of music lovers who are eager to support the promotion of your work.
Give them incentives for spreading the word about your music among their networks, exclusive content, and first access to upcoming releases.
3. Make use of fan-generated content by encouraging your followers to produce and distribute fan art, remixes, and covers of your songs. Showcase the inventiveness and commitment of your fan base by sharing and promoting this content on your social media channels. It is imperative to comprehend the significance of genre and niche when submitting your music for playlist consideration.
The following advice can help you pitch your music to the appropriate playlists:
1. Do some research on playlists that are tailored to a particular genre or subgenre of music. These playlists are more likely to include songs that complement your style & make you more visible.
2. Playlists that are tailored to particular moods, activities, or themes should be explored in addition to genre-specific playlists. A focused audience can hear your music on these playlists, which can offer a special chance.
3. In your pitch, make sure to emphasize how your song complements the playlist’s theme or mood.
This will help the playlist listeners understand what you’re proposing. This improves your chances of being featured by demonstrating to the curator that you have spent time understanding their playlist. Tracking your progress & improving your marketing tactics depend on measuring the effect of being featured on a playlist.
The following advice can be used to monitor the effects of being featured:
1. Count the number of times your songs are streamed both before and after they are included in a playlist.
This will show you how the playlist affects your overall number of streams.
2. Examine listener engagement: Keep an eye on metrics related to listener engagement, like the quantity of saves, shares, & playlist additions. This will assist you in comprehending how listeners connect with your music & which playlists generate the highest levels of interaction.
3. Measure your social media presence: Keep an eye out for any spikes in the number of followers, likes, comments, or shares on your various platforms. In addition to helping you determine the overall reach & engagement of your music, this can show you the effect of having your music featured on a playlist.
Your career as an artist can be greatly enhanced by getting your music on playlists, especially underground playlists. By understanding the algorithm, crafting effective pitch emails, building relationships with playlist curators, leveraging social media, collaborating with other artists, and utilizing your existing fanbase, you can increase your chances of getting featured on playlists and gaining exposure. Always assess your progress, monitor the effects of your features, and keep improving your tactics.
Launch your music career to new heights by pitching your songs to playlists now.
If you’re interested in the international language of music, you’ll love this article on MusicCharts24: “Music: An International Language.” It explores how music transcends cultural boundaries and connects people from all over the world. Discover how different genres and artists have made a global impact, and gain a deeper understanding of the power of music to unite us all. Check it out here!
FAQs
What is Spotify?
Spotify is a digital music streaming service that allows users to access millions of songs, podcasts, and other audio content from around the world.
What are underground playlists on Spotify?
Underground playlists on Spotify are curated playlists that feature lesser-known or independent artists and their music. These playlists are often created by independent curators or music bloggers.
How can I pitch my music for underground playlists on Spotify?
To pitch your music for underground playlists on Spotify, you can reach out to independent curators or music bloggers who create these playlists. You can also use third-party services that specialize in music promotion and playlist pitching.
What are some tips for pitching my music for underground playlists on Spotify?
Some tips for pitching your music for underground playlists on Spotify include researching the curators or bloggers who create these playlists, personalizing your pitch to their specific tastes and preferences, and providing high-quality audio files and promotional materials.
What are some benefits of getting your music featured on underground playlists on Spotify?
Getting your music featured on underground playlists on Spotify can help increase your exposure and reach new audiences. It can also help you build your fan base and potentially lead to more opportunities for live performances and collaborations.
